This Valentine day I got a gift never expected. A Liter Bottle of Jack Daniel’s….WOW.
How good of my dear wife, hmmm she knows me so well. I had it the time I received it (could not resist).
I had it neat and guys it was just like what it is well described on the JD website. Smooth, aromatic and the taste of the oak and the charcoal mellowing. Felt like saluting the people who made it. Like I say every drop is worth a single penny.
Then the next thing I did was, Logged in to YouTube and showed her how JD is made, went to the official website and showed why it is one of the best and why do I adore it the way I do.(apart from JW)
There is so much of efforts and experience which goes into getting the whisky just right. I thought it would be good if I get some extract from the official website of Jack Daniels to let you know what JD is all about, so when you have your glass of JD, you will taste it differently.
How good of my dear wife, hmmm she knows me so well. I had it the time I received it (could not resist).
I had it neat and guys it was just like what it is well described on the JD website. Smooth, aromatic and the taste of the oak and the charcoal mellowing. Felt like saluting the people who made it. Like I say every drop is worth a single penny.
Then the next thing I did was, Logged in to YouTube and showed her how JD is made, went to the official website and showed why it is one of the best and why do I adore it the way I do.(apart from JW)
There is so much of efforts and experience which goes into getting the whisky just right. I thought it would be good if I get some extract from the official website of Jack Daniels to let you know what JD is all about, so when you have your glass of JD, you will taste it differently.
CRAFTING JACK DANIEL'S
We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We Charcoal Mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes.
We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We Charcoal Mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes.
WHY WE CHARCOAL MELLOW. HOW WE CHARCOAL MELLOW.
Jack Daniel believed "Every day we make it, we'll make it the best we can." For him, that meant mellowing his whiskey drop by drop through ten feet of sugar maple charcoal.
Seven generations later, we still mellow our whiskey just as Mr. Jack did. The reason is simple: it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal Mellowing makes Jack Daniel's what it is – a Tennessee Whiskey and not a Bourbon. It refines our whiskey's rich flavor even before we fully mature it in barrels of our own making. Yes, it's a painstaking process that demands extra attention and makes our whiskey a bit more costly to craft. But Mr. Jack wouldn't have it any other way. Neither would we.
Jack Daniel believed "Every day we make it, we'll make it the best we can." For him, that meant mellowing his whiskey drop by drop through ten feet of sugar maple charcoal.
Seven generations later, we still mellow our whiskey just as Mr. Jack did. The reason is simple: it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal Mellowing makes Jack Daniel's what it is – a Tennessee Whiskey and not a Bourbon. It refines our whiskey's rich flavor even before we fully mature it in barrels of our own making. Yes, it's a painstaking process that demands extra attention and makes our whiskey a bit more costly to craft. But Mr. Jack wouldn't have it any other way. Neither would we.
A MATURE TASTE
We all know age isn’t the same thing as maturity. It’s true of people and it’s true of whiskey.
Experience determines maturity. It’s what a whiskey experiences while inside the barrel and not simply how long it’s been there that gives it the rich color, character, and taste that we call mature. Mellowing our whiskey through ten feet of sugar maple charcoal, crafting our own barrels, and placement in the barrelhouse—each contributes to how our whiskey matures. Age by itself isn’t a reliable measure of a whiskey’s quality and character. Which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do – with a sip.
We all know age isn’t the same thing as maturity. It’s true of people and it’s true of whiskey.
Experience determines maturity. It’s what a whiskey experiences while inside the barrel and not simply how long it’s been there that gives it the rich color, character, and taste that we call mature. Mellowing our whiskey through ten feet of sugar maple charcoal, crafting our own barrels, and placement in the barrelhouse—each contributes to how our whiskey matures. Age by itself isn’t a reliable measure of a whiskey’s quality and character. Which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do – with a sip.
NOT JUST ANY BARREL. OUR BARREL
An important part of making our quality whiskey is making a quality barrel.
That’s why we devote the same care and attention to barrel making as we do to making Jack Daniel’s itself. We start by selecting the very best white oak for the barrel staves. Our craftsmen fit the staves together by hand, then carefully toast and char the inside of the barrel to caramelize the wood’s natural sugars. It’s from the toasted oak that the whiskey draws its rich amber color, distinctive flavor, and finish. We entrust our whiskey only to new white oak. The barrel’s quality is so important to us that we’re the only distiller who goes to the extra effort and expense to craft our own.
Source: www.jackdaniels.com
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